Discover How the World Sees You!


a few week a ago, I attended the Women Who Lead Summit which took place in San Juan, Puerto Rico.  One of my favorite speakers was Sally Hogshead, a New York Times bestselling author, Hall of Fame speaker, chief executive officer of Fascinate, Inc and a former advertising executive.

Hogshead commissioned the Kelton Global to research why some brands are more captivating than others. They identified seven ways a person’s interest can be stimulated. In 2010, Hogshead developed an assessment to measure how an individual ranked on these seven “triggers”. Positioned against other assessments that measured ones worldview, this test aims to show how one is perceived by others. The test has been featured on Fast Company.

The assessment was called the “F Score,” which is a personality test used to determine one’s personality archetype out of 49 “archetypes.”  The test is now called the “The Fascination Advantage Assessment”.

Your hidden talents, your highest worth, your unrealized potential – the best parts of you might not have been obvious to you before. But now they can be. And with that knowledge, you can use your Fascination Advantages to grow your life, your team and your career.

We are happy to announce that all Finuca Design readers will be able to take this test for free.  Please visit: and use the code: WWL2017-EXPRESS.  You have until 2/24 /17 to take this personality test.

Leave a Reply

Your email address will not be published. Required fields are marked *